"Your Frontline Is The Baseline"
SNAPS DAY 281
10/8/20222 min read
Require all your Team Leaders to conduct a 1-hour SWOT Analysis and then a 1-hour Stop-Start-Continue workshop with her/his Team one week after the other. The results are consolidated and discussed in a workshop of the Team Leaders with their Department or Division Manager. The results are inputs to their workshop with the Directors or VP levels. These will be the basis for the creation of the detailed Strategic Business Imperatives of the organization.
Then, the most senior leader of the organization conducts roadshows her/himself to all levels of the organization up to ALL the frontline Associates. These roadshows aims to personally thank the Associates for their valuable inputs to their Strategic Business Imperatives, that these came from their own words, it is inspired by their hearts, the organization is excited to see how the Associates will implement these in their respective roles, and, that the leadership is always with them for any help needed. These roadshows have exciting videos, Associate speeches, corporate giveaways like themed t-shirts and snacks for everyone.
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Leaders must ensure that being well-managed is your competitive advantage as an organization.
The baseline to determine if your organization is truly well-managed is if your Frontline Associates know, live, breathe and advocate your organization’’s vision, mission, core values, business imperatives and service to the community. Most organizations publish their vision and mission across all media and even have it on the walls of their centers. However, some organizations share their business imperatives only up to the manager level then let the managers implement it on their own with minimal up to no standardized program for the frontline Associates.
I recommend that the vision, mission and core values of the organization must constantly be part of any program, activity, speech or meeting agenda. Whenever you talk in any meeting, cite how your agenda is anchored to one of your core values.
I suggest that you involve your frontline Associates in Strategic Planning sessions. As a pre-work to the Strat Plan, train all your Team Leaders how to conduct a SWOT Analysis and a Start-Stop-Continue Workshop. Your most senior leader must participate in these trainings to personally cascade your head office’s strategic vision or theme for next fiscal year.

